After shocking the world at Super Bowl XLIII when its consumer-created Super Bowl ad took the number one spot in USA TODAY’s annual Super Bowl Ad Meter, Doritos announced it will once again turn over complete control of its Super Bowl air time to consumers. If consumer-created Doritos ads sweep all the top three rankings of the USA TODAY Ad Meter, an additional $1 million bonus will be awarded to each winner for a total prize giveaway of $5 million.
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